![]() ![]() ![]() There was a time when it looked as though he would only appear in films– A Beautiful Mind Master and Commander Mystery, Alaska–if the marketing team promised to use Trajan in its pseudo-Roman glory on all its promotional material (There is a funny and rather alarming YouTube clip about this.) Simonson believes that some typefaces are “novice magnets.” Trajan may remind us of lousy choices at the cinema (you’ll see it on the posters of more bad films than any other font) and grueling evenings with Russell Crowe. Fonts may trigger memory as pungently as perfume: Gill Sans can summon up exam papers. There may be many reasons why we dislike or distrust certain fonts, and overuse and misuse are only starting points. Fonts are like cars on the street–we notice only the most beautiful or ugly, the funniest or the flashiest. ![]()
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